Hocook
A phygital cooking game. Learn cooking in real life to build up your Virtual Hong Kong Cafe!
Illustration
Social Media
Brand Identity
Game Design
Character Design
Self-initiated
Completed
Team Project
Project Overview
Timeline: March 2024 - May 2024
My Role: Game Art (Background Illustration, Character Design), Game Design, Social Media Posts Design and Brand Merchandise
Key Skills: Illustration, Game Art & Design, Branding, Social Media Posts
Key Tools: Procreate, Photoshop, Illustrator
3 years ago, over 191,000 Hong Kong citizens moved to United Kingdom for a better life. With many foreign faces appearing in the UK neighbourhood in these few years, it could be difficult for them to understand the situation and the culture in Hong Kong (HK) as they don't have an opportunity to connect with each other.
That's why "HOCOOK!", the Hong Kong Cooking Mobile Game which involves alternative reality function is born. It aims to connect both the UK and HK community through Hong Kong Food culture by teaching both communities how to cook HK Cuisine at home using the ingredients in the UK.
Players will have to cook in real life, serve their own dishes to game customers and collaborate with each other to create new dishes!
Players can collaborate with other players to create a new dish and collect Hong Kong vintage interiors by earning coins through serving dishes.
☞ Game Environment
The game environment illustration is drawn by hand. The style and colours are inspired by the looks of Hong Kong Cha Chaan Teng (which means "Cafe") from the 50s.
☞ Character Design
The design of the brand character is inspired by "Egg Tart", a famous British-Cantonese food in Hong Kong Cha Chaan Teng. The illustration style is sketchy and grainy to imitate the crusty texture of egg tart.
The right hand side are profile characters for players to choose. All the players are chefs in the game so they wear the same traditional chef uniform in Hong Kong. Same illustration style is used to keep the visual language consistent.
☞ Social Media Posts
Blending the brand colours with patterns and illustration, it paints the Hocook social media page with fun and playfulness.
☞ Website Design
Inheriting HOCOOK! brand colour, the website explains how to play the game and introduce the characters in the game. Players get the chance to create their own character on the website too.
☞ Brand Merchandise
I created merchandise which players can use for cooking and shopping for groceries in real life. This further connects the game world and the real world.
