Wise Moves
Helping international relocators to become financially prepared for their new country.
Product Feature
UX
UI
3D
Concept
Completed
Solo Project
Project Overview
Client: Wise
Industry: Fintech
Timeline: 4 Weeks (2025) while working full time
My Role: New Product Feature UI/UX Designer, Graphic Designer
Key Skills: New Fintech Product Feature Design, User Research, UI/UX Design, Wireframing, Prototyping
Key Tools: Figma, Photoshop, Illustrator, Blender
"Wise Moves" is a Wise in-app feature aimed to financially prepare international relocators for their new country through an informative and all-rounded course that provides practical financial knowledge to online webinars and in-person meet ups. "Wise Moves" believes that knowledge is money, and to move wisely, it is important to not only understand the foundation of financial regulations but also the experience of real locals from the new country and past relocators.
☞ What's the Problem?
Problem - What? | Relocators are struggling to prepare for their new life financially. More than half of the relocators said that “nobody has helped them feel financially prepared to relocate” (Hawkins and Rohit Chandani, 2023). |
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Insight - Why? | Less than half of adults in the world reach the minimum target score on financial literacy. Our education system does not teach us how to deal and manage our finances in our own country, let alone the complicated financial systems across the globe. |
☞ Who are the Users?
Since I'm a relocator myself, it is easy for me to have biases and assumptions on other relocators experience with finance in a new country. It is important for me to gather different perspectives without assumptions and understand how the relocators are interacting with Wise. I only had a week to gather insights as I was working full time during the day, so I:
Interview my mentors who moved to the UK, my family and friends who relocated to
Watch over 20+ relocation vlogs specifically about finance and lifestyle to get a good understanding of the users pain points.
Gather relocators experience in Reddit relocators community
Gather relocators experience with Wise App
☞ Key Findings and Focus Areas
Relocators often struggle with the feeling of loneliness when moving to a new country without any connections, and the unfamiliar and complicated financial regulations doubles the amount of stress on them.
Relocators often underestimated how much it cost to relocate as there are a lot of hidden fees during the relocation process. There isn't a single platform compiling all the areas to consider when moving online, the lack of centralisation of these information places relocators in a harsh situation when they realise they are under prepared. Hidden fees example:
the cost of flying back home to visit family and friends
packing, shipping, storing and cleaning fees when moving between rental houses
the additional healthcare insurance charges
Relocators are easy target for landlords to overcharge as they don't know the local average prices.
Most adults feel stressed about money.
☞ Solution
Solution | A detailed, comprehensive course with five modules covering essential financial considerations before, during, and after the move. No more hidden costs for relocating. | A built-in community where relocators can ask past relocators and locals on topics related to money (including their experience with money) — as experience is the best teacher | Online sessions and local tours to provide real-world financial insights, step to step instructions on how to use Wise, and guidance on budget-impacting aspects of the new city. |
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User Problem Solved |
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Knowledge is money, and Wise is making it instantly accessible, and convenient to use, keeping it transparent with no additional cost. It’s time to become a wise mover. Move wisely, with Wise Moves.
☞ Wireframes & Prototypes
☞ Product Feature Marketing
☞ Challenges
Challenge | There are no Wise Fonts to download | No On-Brand 3D Illustration that matches my idea |
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Solution | I created otf. myself using FontForge & Illustrator.  | I created the 3D illustration in Blender.  |
☞ Learnings
If time allows, I should test this product feature with the focus group I have interviewed to gain user feedback for further improvements.